Meadow Salt

Early in my career, I managed a small e-commerce site that sold handmade ceramics. The site looked beautiful - clean typography, lovely product photography, and a checkout flow I was proud of. But after three months, total visitors hovered around 200 a month, and most of those were me refreshing the page. I had built a shop on a side street with no sign pointing to it. That was my first real lesson in SEO: without visibility, even the best website is just a digital ghost tow